What is the most challenging part of your business? If your answer is to analyze user behavior then don’t worry, we all are in the same boat.
Data of your users is always a precious asset that you ever had in your business growth. It helps you to analyze user behavior throughout their buying journey. That doesn’t mean you overlooked other mainstream factors.
A single website has different elements that offer in-depth information about your users’ activity within the dashboard of your website.
Mainly, the traffic on your website shows you different users experience on your website. It also analyzes individual user behavior that helps you in your future amelioration on your site.
So let’s move forward to know the concern of user behavior to our website analytics.
USER Behaviour Is…
User behavior analytics is a technique for measuring, gathering, and interpreting quantitative and qualitative user data in order to better understanding how and why people use a product or website.
Tracking patterns allows you to see how users interact with your site and what they go through during their visit, allowing you to make more choices on how to improve your site.
Why It Is Important to Track Your User Behavior
Understanding user behavior actually impacts your overall performance on your website. To track your users’ behavior, you can optimize the user experience that is the main course of your online business.
Once you can provide a better experience, you can see the rapid change in conversion rate. The more you know about your users, the better equipped you’ll be to make smart choices about your website, mobile app, or SaaS (software as a service) application development investments.
Take charge of your website and set the indicators that can deliver you real-time access to monitor your customers.
You can find how perfectly or badly your website works, when users bounced more frequently, where most of the customers stuck on your pages and how many unique users come to visit your website.
For a better end-user experience, a website must be credible and always accessible. For smoother transactions such as ordering, electronic transfers, and checkouts, such stability is also important for websites that sell products and services.
What You Can Get By Tracking Website User Behavior Analytics
Track your user behavior doesn’t mean you have to sit on the chair and analyze it as a brick-and-mortar shop owner does in their shops. But you can do more conveniently by helping with software like UserSplit helps you to
- Get actual, first-hand information about what people care about, gravitate toward, or ignore.
- Determine the points along with the customer experience where they get lost, frustrated, or puzzled, and then abandon the journey.
- Examine the performance of individual pages and CTAs
- Recognize your consumers’ desires and concerns.
Your Highly Engaging Pages And CTAs
Your website is full of pages, content, and CTAs that help users to understand your products and then perform the next action i.e. hit the CTA button to get your product/services.
Do you know all your pages don’t get the same traffic throughout the day? But you can extract those pages that have a high number of users and optimize them according to their needs.
You can also test user behavior by creating eye-catching content that can convince your users to buy your product.
Know Where Your Website Users Come From
The perk of doing business in this era is you can specify your audience deeply. If your product is specified for definite countries and you want to examine whether the audience engages with your product that is supposed to be, then tracking your website helps you a lot.
If your goods or services cater to customers in countries where your offerings aren’t available, 100,000 pageviews won’t help you meet your lead generation objectives.
You can inspect user behavior analytics of different countries whether they want to buy or not. You can come up with new users of the different regions that you can’t imagine.
Where Your Customer Get Stuck
Easy to determine the roadblocks that restrained the users or raise any issue for your users can easily be captured by tracking your website.
If you experience an eCommerce website, people abandoned the cart on the last stage of the selling funnel. Maybe due to a long payment method or difficult checkout process.
You can study the user behavior analytics to identify what your customer actually needs and how you can impress with your website user interface.
Leverage The User Behavior Analytics Tools
It’s time to monitor it, track it, and analyze the user behavior by finding the most suitable website tracking tool. Here I’ve kept your back by introducing UserSplit, it allows you to get deep insights into the users.
UserSplit possesses real-time analytics that tracks user activities every second. You couldn’t skip one of your users’ details. UserSplit can answer all information that you want to know about your users. Such as:
- How many time the user visits a specific page
- From which country he/she belongs
- The language that he/she preferred
- Which device your user used to operate your website
- You can filter out what you required in terms of specifications
- And other elements like set the funnel, create specific events, etc to get in-depth knowledge about the performance of specific pages.
Try it now and explore more features that I didn’t mention here. With this tool, you can tackle the challenges, identify users’ roadblocks, understand what your user is looking for, and much more.
I’m pretty sure you will conveniently analyze user behavior that can help you to provide a better experience in the future.