CMOs, a remarkable position that uplifts the business marketing activities on its hand and is the reason behind the company’s success. Chief marketing officers make the strategy according to the specific objective that leads the company to achieve its goals. The performance is measured by different types of analytics adoption. The old-fashioned strategy is based…
Just as in the early days of marketing, analytics is now an essential component of a digital marketing strategy. The digital age has created an interesting situation for marketers. A marketer could create a marketing campaign and see the results with little time or effort in former times. This is not the case anymore. Modern…
Almost every guide tells you how you can analyze your website that can provide a better user experience. But today, you will specifically learn how user analysis fills the gap of your success. It’s okay to remember basic ethics to optimize your website through SEO, improve website speed, competitive analysis, and many other elements. But…
User analytics got much attention since the increasing number of online buyers came into view. Suppose you added a series of new products on your website and announced them on different social channels. Now it’s time to see who comes on your website page and be a user of it. I mean the traffic you…