CMOs Driving The Analytics Adoption At Its Best
User Analytics

CMOs Driving The Analytics Adoption At Its Best

CMOs, a remarkable position that uplifts the business marketing activities on its hand and is the reason behind the company’s success. Chief marketing officers make the strategy according to the specific objective that leads the company to achieve its goals. The performance is measured by different types of analytics adoption. The old-fashioned strategy is based…

The Power of Data Analytics in Today’s Market
User Analytics

The Power of Data Analytics in Today’s Market

Just as in the early days of marketing, analytics is now an essential component of a digital marketing strategy. The digital age has created an interesting situation for marketers.  A marketer could create a marketing campaign and see the results with little time or effort in former times.  This is not the case anymore. Modern…

How to Analyze and Improve Your Website Experience with Web Analytics Tools
website analytics

How to Analyze and Improve Your Website Experience with Web Analytics Tools

The premises of your website is wider than you know. So it’s hard to know manually to get in touch with every visitor or user. Who says you go manually? When you can leverage web analytics tools in your hand.  Like UserSplit provides you a pace to identify your users’ moves by conferring easy-to-understand stats. …